Privacy Policy

Effective Date: August 7th 2025
 

Your privacy is important to us. This Privacy Policy explains how Drive Me Digital (“we,” “our,” “us”) collects, uses, stores, and protects your personal information when you visit our website, engage with our services, or interact with our marketing campaigns. It covers compliance with California Consumer Privacy Act (CCPA/CPRA), the EU General Data Protection Regulation (GDPR), and the Australian Privacy Act 1988 (Privacy Principles).

By using our website or services, you agree to the practices described in this policy.
 

1. INFORMATION WE COLLECT
 

We collect information to provide, improve, and secure our marketing services. The information we collect may include:

a. Personal Information You Provide Directly
When you interact with us, we may collect:

• Name, job title, business name, and contact details (email address, phone number).

• Billing and payment details (billing address, payment method, transaction history).

• Business information, including your website, brand assets, and marketing objectives.

• Account credentials and access details (e.g., logins for advertising, social media, CRM, website platforms) provided to enable us to perform contracted services.

• Any content, files, or media you voluntarily share with us.

b. Information Collected Automatically
When you visit our website or interact with our digital communications, we may automatically collect:

• IP address, browser type, device type, operating system, and language settings.

• Pages visited, time spent, referring/exit pages, and clickstream data.

• Data collected via cookies, pixels, tags, and similar technologies (see Section 7 – Cookies & Tracking Technologies).

• Advertising identifiers and analytics data related to campaign performance.

c. Information from Third Parties
We may receive additional information from:

• Advertising Platforms (e.g., Google Ads, Meta Ads) including campaign performance and audience analytics.

• Social Media Platforms (e.g., Instagram, Facebook, LinkedIn, YouTube, TikTok) as permitted by your privacy settings and the platform’s terms.

• Email Marketing & CRM Platforms (e.g., Klaviyo, HubSpot) when integrated with our services.

• Publicly available sources, business directories, and industry databases.

• Data processing and analytics tools, including AI-powered platforms, where relevant to our services.

d. Sensitive & Access Credentials
In some cases, you may provide sensitive or restricted-access data (e.g., account logins, ad platform permissions, or confidential business information). We will collect, store, and process such information solely for the purpose of fulfilling our contractual obligations and will apply appropriate security safeguards to protect it.
 

2. HOW WE USE YOUR INFORMATION

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We process personal information only for purposes that are lawful, necessary, and proportionate to deliver our services. This includes:

a. Service Delivery & Performance

• To provide, manage, and improve our marketing, advertising, and consulting services.

• To set up, manage, and optimize ad accounts, email marketing platforms, social media channels, and other integrated tools.

• To access and manage client-owned accounts (e.g., Google Ads, Meta Ads, CRM, website platforms) as required by our contract.

b. Marketing, Personalization & Communication

• To personalize marketing strategies, advertising campaigns, and content creation.

• To communicate with you via email, SMS, phone, direct message, or platform notifications (with consent where required by law).

• To deliver promotional offers, campaign updates, and service-related communications.

c. Analytics, Reporting & Optimization

• To track performance and conversions through technologies such as Meta Pixel, Google Analytics, Google Tag Manager, UTM tracking, and AI-driven analytics tools.

• To conduct market research, competitor analysis, and campaign optimization.

• To generate reports and insights for performance improvement and ROI tracking.

d. Security, Compliance & Risk Management

• To verify identity, prevent fraud, detect suspicious activity, and safeguard client accounts.

• To comply with applicable legal and regulatory obligations (including GDPR, CCPA/CPRA, and the Australian Privacy Act).

• To cooperate with law enforcement or regulatory requests when required by law.

3. SHARING YOUR INFORMATION

We may share your personal information only as necessary to operate our business, deliver services you have requested, or comply with the law. This may include:

• Service providers & vendors we use to run our business (e.g., payment processors, analytics providers, marketing platforms, hosting services), who are bound by confidentiality and data protection obligations.

• Advertising & analytics partners (e.g., Meta, Google, YouTube) to deliver targeted campaigns, subject to your consent where required by law.

• Third-party contractors (e.g., content creators, developers) engaged under confidentiality agreements.

• Legal, regulatory, or enforcement authorities when required by applicable law or in response to valid legal requests.

Intra-Group Data Sharing
We may share personal information between our affiliated companies, such as Drive Me Digital, Social Tuto, and Evolv Mgmt, as well as any future entities under our common ownership and control, for purposes consistent with this Privacy Policy, such as marketing, customer support, service delivery, and business analytics. All such entities are bound by the same or similar confidentiality and data protection obligations.

We do not sell your personal information. Under certain laws (e.g., CCPA/CPRA), “selling” may include sharing data for targeted advertising — you may opt out at any time (see Section 8).
 

We are not responsible for how third-party platforms use your data once shared in accordance with your consent or their published terms.
 

4. DATA RETENTION
 

We retain personal data only for as long as necessary to:

• Fulfil the purposes described in this policy

• Comply with legal, tax, audit, or reporting obligations

• Resolve disputes and enforce agreements

Retention periods may vary depending on the type of data, legal requirements, and our business needs. When personal data is no longer required, we will securely delete, anonymize, or de-identify it in accordance with applicable laws and industry standards.
 

5. YOUR PRIVACY RIGHTS

Depending on your location, you may have rights such as under CCPA, GDPR, and the Australian Privacy Principles, including:
 

• Access – Request a copy of your data

• Correction – Request updates to incorrect data

• Deletion – Request your data be erased

• Restriction – Limit how your data is used

• Portability – Request a copy in a usable format

• Opt-out of Sale/Sharing – Decline sharing for targeted advertising

• Withdraw Consent – Stop receiving marketing communications at any time

To exercise your rights, contact cassie@drivemedigital.com.
 

6. INTERNATIONAL DATA TRANSFERS

If you are located outside the United States, your information may be transferred to servers in the U.S., Australia, or other jurisdictions. We use safeguards, including contractual clauses, to protect your data.

7. COOKIES & TRACKING
 

We use cookies, pixels, and similar tracking technologies to:

• Enable website functionality (e.g., login sessions, shopping carts)

• Measure performance and analytics (e.g., Google Analytics, GA4)

• Deliver and measure advertising & retargeting (e.g., Meta Pixel, Google Ads)

Your Choices:

• You can control cookies through your browser settings.

• In regions where required (e.g., EU/UK, California), our cookie banner allows you to accept or reject non-essential cookies.

• Declining non-essential cookies may limit certain site features or marketing personalization.

Some cookies are set by third-party services we use, which may process your data outside your country. These providers follow legal safeguards such as Standard Contractual Clauses (SCCs) or equivalent protections.

8. CALIFORNIA “Do Not Sell or Share” NOTICE

 

If you are a California resident, you have the right under the CCPA/CPRA to opt out of the “sale” or “sharing” of your personal information for targeted advertising.
 

• You can exercise this right at any time by emailing cassie@drivemedigital.com or adjusting your preferences via our cookie consent tool.

• We will honor your request within the timelines required by law.

• We will not discriminate against you for exercising your privacy rights.

 

9. SECURITY

We use reasonable and appropriate technical, administrative, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction.
While no method of transmission or storage is completely secure, we continuously review and update our security measures to protect your data, including:

• Encrypted communications (HTTPS)

• Secure access controls for systems containing personal data

• Limiting access to authorized personnel under confidentiality obligations

 

10. POLICY UPDATES

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Effective Date.”

11. CONTACT US

If you have questions about this Privacy Policy or your data rights, contact:
cassie@drivemedigital.com
Los Angeles, CA, USA | Melbourne, VIC, AUS

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CONTACT

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If you have any questions about this PRIVACY POLICY, the practices of this site, or your dealings with this site, please contact us at cassie@drivemedigital.com.